When it comes to choosing a lawn care company, you’ll have a number of different decisions to make.
Amongst those decisions is choosing between local lawn care vs. national services. While there can be quite a bit of marketing and advertising “noise” that can make your decision feel complicated, it really doesn’t have to be such a stressful experience.
In this article, we’ll highlight what makes local lawn care vs. national lawn care different and why there are some important local lawn service advantages to pay attention to. Ultimately, we want you to feel that you’ve made the decision that is right for you.
You’ve Probably Heard A Lot About National Lawn Care Companies
When it comes to lawn care, there are some big names that you might know simply because they’re so big. These companies have some serious marketing power behind them and they’ve been very successful at getting their name out there.
Often, national lawn care companies are part of the franchise system meaning that even if there’s a local branch in our region, they have locations throughout the country. This is typically why these companies become “household names.” They have some powerful resources behind them.
Admittedly, that can sometimes be hard to compete against. These companies have major advertising dollars that they’ve used to get their name out there. And sometimes when people go to hire a lawn care company, they simply choose a “name they know.”
But there should be more to choosing lawn care services than simply a name you’ve heard.
One thing to keep in mind is that national franchises generally have to follow a prescribed way of doing things. They have “systems and processes” in place that are replicated over and over again.
While we have nothing against systems and processes (we have our own!), we do believe strongly in customization and feel that some of that can be lost when working with a national company. We believe it’s important for lawn care to be adaptable to the local region and its nuances…as well as to changes that happen over time.
Let’s look at a few other ways that local companies might have the lawn care advantage.
Local Lawn Service Advantages
As we mentioned above, we think one of the key advantages of working with a local lawn care service is that you get local customization. You are working with people who truly know the region because they live and work there, too. Expertise in local ecosystems is really important when it comes to getting the best lawn care.
It also matters when it comes to a personalized experience.
Sometimes national lawn care companies might have one of their locations here, but when you call, you might be working through a national call center. That can be a big difference when it comes to receiving personalized service.
When you choose from local lawn care services you are typically working with a company that gets to know you and your property.
We believe that it’s very important to seek out local lawn care services that offer excellent customer service. That means showing up when they say they will and doing what they say they’ll do. It sounds simple enough, but there are plenty of lawn care companies that don’t follow through.
We know that we’re generalizing. You might get amazing service from a national lawn care company because you got connected with a great technician. And we’re not saying all local lawn care services are perfect.
We just want to make the point that a big name isn’t always everything you believe it will be. There’s something to be said for working with a local business.
Do Your Research, No Matter What
As you compare not only local lawn care vs. national lawn care but also look at some of the specific options in your region, we advise that you take your time to do your research. Ultimately, you want to feel confident about your choice. If you don’t do your homework, you could wind up with unwanted surprises.
To help you know what to look for in lawn care companies, we wrote an article about the factors that matter most. As we’ve said, it’s not just a “name you know.” It boils down to a company that you can trust.
We recommend looking for:
- Science-based programs: There are a lot of companies offering similar services, but you want a company that takes a science-based approach. For instance, at Seacoast Turf, we start all of our programs with a soil analysis. If we don’t know what’s going on in the soil, we really can’t make customized decisions for your lawn.
- Choose eco-friendly solutions: Another thing to look for in a lawn care company is eco-friendly solutions. You want effective answers to your lawn care problems but you don’t want to create new issues or concerns.
- A company committed to education and training: Ultimately, it’s the people that make up a great company so you want to make sure that any lawn care service you’re choosing has well-trained technicians.
- Excellent customer service: If your lawn care company is hard to reach or doesn’t show up when they say they will, the entire experience is going to be incredibly frustrating for you. You’re paying for their services…you deserve to be treated well. It’s important to find a company that truly cares about its customers. You shouldn’t be “just a number” to them.
Your Wise Choice in Lawn Services in Southern NH, Southern Maine, and Northeastern Massachusetts
We know that hiring a lawn care service can feel like a big decision. But making a wise choice now will prevent hassles and headaches down the road. That’s because you won’t have to go through hiring a lawn care service again.
We believe that there are some important local lawn service advantages to consider as you weigh your options. But as we’ve made clear, it’s always important to do your research and have a good sense of what you’re investing in.
While a lot of companies can offer you services like fertilization and weed control, we know that you’re ultimately looking for a company that is going to also treat you well.
At Seacoast Turf, we’re not only looking to deliver the lawn care results you’re after, but we’re also looking to help make life less stressful for you. We provide lawn services in the seacoast region of New Hampshire, Maine, and Northeastern Massachusetts. We are a locally-owned, community-based company that cares about delivering great results. We also care about the neighbors that we serve.
When we come out to perform lawn care, we know that we have a job to do and a responsibility to do it well.
Want to learn more about what makes us a great choice for your lawn care needs? Get lawn care pricing for your Southern NH, ME, or MA lawn.
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